IFoA

IFoA

The collective purpose An organisation looking to improve its member experience when members fees are industry mandatory and global alternatives are developing quickly. Navigating a perfect storm. Purpose to practice Our first task was, with senior stakeholders, to...
Marketing Manchester

Marketing Manchester

The collective purpose We were asked to find a new way of segmenting visitors to Manchester that gave the stakeholders a view of the real value of the visit. Purpose to practice The ‘foundational intelligence’ inside the client team was extensive as we built a picture...