IFoA

IFoA

The collective purpose An organisation looking to improve its member experience when members fees are industry mandatory and global alternatives are developing quickly. Navigating a perfect storm. Purpose to practice Our first task was, with senior stakeholders, to...
Marketing Manchester

Marketing Manchester

The collective purpose We were asked to find a new way of segmenting visitors to Manchester that gave the stakeholders a view of the real value of the visit. Purpose to practice The ‘foundational intelligence’ inside the client team was extensive as we built a picture...
CVii

CVii

The collective purpose COVID struck and we wanted to help organisations like us think through it not in it. Purpose to practice We created a research model to test COVID19 impact on individual economic status and wellbeing, linked to their experience of using an...
Diriyah Company

Diriyah Company

The collective purpose The Saudi National Vision 2030 included creating a historic, cultural and commercial destination. In the desert. Find a CX strategy for that. Purpose to practice We worked with the sales, marketing and product teams to project what the future...